Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
Megaglobe.com, a new search engine to be launched soon, promises to protect advertisers from fraudulent clicks with a "revolutionary new technology" called 'Pay Per Valid Click'.
The organisation has given no details of this technology, or a launch date except to say it will go into beta testing 'soon' and will be available in 45 languages. Its advertisements and sponsored spots will be available in 50 currencies. Today, you can enter your web site's URL at www.megaglobe.com to have it added to the Megaglobe index.
The latest development has been a long time coming. Megaglobe announced its intentions in January 2006 with a press release that was much more informative than its latest announcement.
"Megaglobe will be Google's hottest competition in a long time, protecting its advertisers from fraudulent click-throughs on their sponsored spots," it said. "Experts have estimated that click fraud accounts for as much as 30 percent of an online advertiser's expense, and Megaglobe will offer a revolutionary zero percent click fraud rate for sponsored ads. Advertisers will be able to verify clicks by comparing Megaglobe's online reporting with their own server logs. Megaglobe's sponsored listings will also be cheaper than those available on Google, Overture and Miva."
Megaglobe has claimed to have come up with a new page rank method "to offer users the best results for their searches." And it said that its search engine "will trawl through more than a billion indexed pages, and search results can be translated into 150 languages, making Megaglobe the world s first truly international search engine."
David Bass
| For the fourth year in a row, IDC has placed content security provider Websense (NASDAQ: WBSN) at the top of the IDC Worldwide Web Security 2011 –…
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