Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
Two of the most recognizable words that have entered the lexicon of the English language via the Internet are Google and Wiki. Now the two organizations that have spawned words that have come to be synonomous with online search and online information repository are set to do battle on Google's home turf.
Google is the undisputed king of the online
search space with a market share equal or greater than all of its
rivals combined. However, the totally automated computer-based nature
of Google searches have been criticized for having limitations in
finding certain types of information on specific topics.
In fact, many Google searches lead users to the Wikipedia site in order
to find information. Wikipedia, while nowhere near as comprehensive in
its scope as Google, presents users with a quick and easy way to find
information on specific topics.
Wikipedia itself has been criticised by observers for relying on
unvetted and sometimes inaccurate submissions from the public leading
to questions about whether information stored on the Wikipedia can be
trusted. However, there are many, including Wikipedia founder Jimmy
Wales and powerful financial backers including Amazon.com, who believe
that a human based search system called Wikiasari could mount a serious
challenge to the dispassionate algorithmic based solution of Google.
Wikiasari will not be the first search engine based on human judgement.
In the mid-90s, Looksmart was launched, which initially relied solely
on a legion of human editors. Despite a promising start on the Nasdaq,
Looksmart declined in the wake of stiff competition from the likes of
Google, Yahoo and Microsoft, all of which use computer-based search
technology.
Wikipedia's rise as an information repository has been impressive.
However, despite the not-for-profit foundation's high profile and
growing popularity, mounting a challenge to cash machine Google as the
number one search destination is a tough assignment.
David Bass
| For the fourth year in a row, IDC has placed content security provider Websense (NASDAQ: WBSN) at the top of the IDC Worldwide Web Security 2011 –…
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