Visitors to the site, suspicious of the duo's over-enthusiasm and misuse of slang terms, did some digging and discovered all was not as it appeared. The blog's domain name is registered to Zipatoni, a marketing firm that specialises in "integrated multimedia marketing initiatives" and lists Sony as a client.
After a barrage of accusation in the blog's comments section, Sony confessed the site is a sham and posted the following;
"Busted. Nailed. Snagged. As many of you have figured out (maybe our speech was a little too funky fresh???), Peter isn't a real hip-hop maven and this site was actually developed by Sony. Guess we were trying to be just a little too clever. From this point forward, we will just stick to making cool products, and use this site to give you nothing but the facts on the PSP."
It's not the first time Sony's PSP viral marketing campaigns have run into trouble, with last year's US graffitti advertising campaign drawing criticism from politicians.