OzHub, the Macquarie Telecom-led cloud computing alliance, has come down firmly on the side of Optus over the copyright controversy surrounding Optus TV Now, warning that any moves to change the law "risk branding Australia a global luddite state."
Internet content leader Yahoo has struck a deal with seven major US newspaper groups to co-brand and co-post job ads across a network of about 150 sites, including Yahoo itself. The deal could presage more such deals where old and new media content providers leverage their respective strengths to mutual advantage.
Under the agreement with Belo, Cox Newspapers,
E.W. Scripps, Hearst, Journal Register, Lee Enterprises and MediaNews
Group, which together control more than 150 newspapers across 38 US
states, Yahoo would enable advertisers to post jobs listed in any of
the newspapers to its Yahoo HotJobs site.
With Yahoo being the most trafficked site on the Internet, the deal
should increase the reach of job advertisers substantially, and enable
to take advantage of Yahoo's ad delivery technology, including RSS
feeds.
For Yahoo, the deal enables the brand to reach into local small business markets that it has not yet been able to penetrate.
The deal between Yahoo and the newspaper groups would seem to be a
landmark agreement, which recognizes that the print and online media
still have something to offer each other. While Yahoo can provide a
global audience, newspapers can provide local content. Market watchers
are already predicting further such deals between the two groups in the
future.
David Frost
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