Yahoo in online job ads deal with newspapers

Stan Beer
Tuesday, 21 November 2006 06:10

Your IT - Home IT

Internet content leader Yahoo has struck a deal with seven major US newspaper groups to co-brand and co-post job ads across a network of about 150 sites, including Yahoo itself. The deal could presage more such deals where old and new media content providers leverage their respective strengths to mutual advantage.

Under the agreement with Belo, Cox Newspapers, E.W. Scripps, Hearst, Journal Register, Lee Enterprises and MediaNews Group, which together control more than 150 newspapers across 38 US states, Yahoo would enable advertisers to post jobs listed in any of the newspapers to its Yahoo HotJobs site.

With Yahoo being the most trafficked site on the Internet, the deal should increase the reach of job advertisers substantially, and enable to take advantage of Yahoo's ad delivery technology, including RSS feeds.

For Yahoo, the deal enables the brand to reach into local small business markets that it has not yet been able to penetrate.

The deal between Yahoo and the newspaper groups would seem to be a landmark agreement, which recognizes that the print and online media still have something to offer each other. While Yahoo can provide a global audience, newspapers can provide local content. Market watchers are already predicting further such deals between the two groups in the future.