Stan Beer
Saturday, 04 November 2006 04:10
Your IT -
Home IT
Apple Computer has released a new 8GB version of its iPod nano RED model, which the company reports has been a huge success since the 4GB version was released for US$199 last month. The 8GB iPod NANO RED will retail for US$249, of which $10 will be donated to the Global Fund to fight AIDS in Africa.
As reported last month in iTWire, a whole series
of red coloured and red themed products are being to consumers in
support of (PRODUCT) RED, an organisation set up by U2 singer Bono to
fight AIDS in Africa, with a range of red or red-themed products
designed to raise money for the project.
The (PRODUCT) RED project was launched on an episode of Oprah with the
new red iPod nano appearing on the Apple US and (PRODUCT) RED websites.
Besides the 4GB and 8GB iPod nano models, the www.joinred.com website
lists a range of other consumer products. Prominent on the home page
are white Converse sneakers with a red interior, a collection of
Georgia Armani products including clothing, accessories and a watch
with red display, a range of red clothing from GAP, a red American
Express card and a red Motorola RAZR, with more red products coming in
the following months.
Apple has sold an estimated 70 million iPod units, which dominates the
music player market and has achieved iconic status. The iPod has been
credited with Apple's resurgence as a company and now contributes about
40% of the company's revenues.