Apple sees RED in AIDS fight with 8GB iPod

Stan Beer
Saturday, 04 November 2006 04:10

Your IT - Home IT

Apple Computer has released a new 8GB version of its iPod nano RED model, which the company reports has been a huge success since the 4GB version was released for US$199 last month. The 8GB iPod NANO RED will retail for US$249, of which $10 will be donated to the Global Fund to fight AIDS in Africa.

As reported last month in iTWire, a whole series of red coloured and red themed products are being to consumers in support of (PRODUCT) RED, an organisation set up by U2 singer Bono to fight AIDS in Africa, with a range of red or red-themed products designed to raise money for the project.

The (PRODUCT) RED project was launched on an episode of Oprah with the new red iPod nano appearing on the Apple US and (PRODUCT) RED websites.

Besides the 4GB and 8GB iPod nano models, the www.joinred.com website lists a range of other consumer products. Prominent on the home page are white Converse sneakers with a red interior, a collection of Georgia Armani products including clothing, accessories and a watch with red display, a range of red clothing from GAP, a red American Express card and a red Motorola RAZR, with more red products coming in the following months.

Apple has sold an estimated 70 million iPod units, which dominates the music player market and has achieved iconic status. The iPod has been credited with Apple's resurgence as a company and now contributes about 40% of the company's revenues.