Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
Google has launched a new search service today, which allows users to restrict searches to groups of specifc pages and websites. The Google Custom Search Engine, is designed to enable users to create their own customized search engine focused on any content they like.
The new Google service, which is available at
www.google.com/coop/cse, enables users to choose which pages they want
to include in their index, how the content should be prioritized,
whether others can contribute to their index, and what the search
results page will look like.
Organizations or individuals can go to www.google.com/coop/cse and
select the websites or pages they'd like to include in their search
index. Users can choose to restrict their search results to include
only those pages and sites, or they can give those pages and sites
higher priority and ranking within the larger Google index for their
site. Users can then customize the look, feel and functionality of
their search engine.
"We want to make it easy for anyone to create a search engine about all
of their favorite topics, without needing a Ph.D.," said Marissa Mayer,
Vice President of Search Products and User Experience. "Everyone –
businesses, organizations, moms, dads, teenagers, and teachers – can
harness the power of Google technology to create a personalized search
experience that reflects specific knowledge and interests."
As an option, Custom Search Engines can also be monetized through the Google AdSense program to generate revenue.
According to Google, a number of sites have already created Custom
Search Engines. Intuit's JumpUp.com site, which provides information
and resources to small businesses, is combining a Custom Search Engine
with its experience in small business to provide useful resources on
the Web to its users. RealClimate.org, a site that offers expert
opinion on the science of climate change, has created a searchable
subset of the Web to provide reliable scientific information to its
visitors.
A consumer scenario suggested by Google is users creating search
engines pointing their friends to sites about their favorite pop stars
and place them on their personal homepages
Google plans to expand the offering internationally in the coming weeks.
David Bass
| For the fourth year in a row, IDC has placed content security provider Websense (NASDAQ: WBSN) at the top of the IDC Worldwide Web Security 2011 –…
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