Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
The news, as reported by Reuters, that US retail chain Gamestop has already pre-sold its quota of PlayStation 3 consoles throughout its 3600 stores comes as no surprise. We can expect the same thing to happen tomorrow with the Nintendo Wii console. However, Sony will be fighting its battle on two fronts.
As numerous commentators (and Nintendo
fanboys) have pointed out, PS3 will find itself up against a pretty
tough competitor in Nintendo Wii when it hits the market this year.
The Wii has not only has been getting tons of favourable reviews for
its new single-handed motion sensitive console gaming experience, but
also has an enormous price advantage over PS3. To make things worse for
PS3, the Wii will have about twice as many consoles (4 million versus 2
million) in stores by the end of December.
However, the PS3 has the added dimension of also being a Blu-ray player
and the market dynamics are somewhat different on this front. Whereas
the PS3 will be the most expensive games console on the market, it will
be the cheapest Blu-ray player.
For Sony, a lot hinges on the success of PS3. Gamers concede that it
will be the most powerful console in terms of raw power and graphics
capabilities. However, many say that they're not looking for more
realism but a new type of gaming experience, which PS3 does not really
provide, unlike Wii.
Thus, the clear differentiator for PS3 will be the non-gaming feature
of having a cheap integrated Blu-ray player. Whether that will be
enough to lure PS2 and other gamers, as well as non gamers to part with
their cash in the same numbers they did with PS1 and PS2 remains to be
seen.
David Frost
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