Stan Beer
Wednesday, 04 October 2006 15:58
Your IT -
Home IT
Website publishers looking for content to make their sites a cooler and more interesting destination to visit can now add Google Gadgets for free to their sites.
Gadgets are mini applications, sometimes
called applets, that can perform tasks or provide information simply by
clicking on an icon. Google has a choice of 1220 gadgets, including
applications such as calendars, clocks, horoscopes, pacman style games,
Google Maps, Google Calendar, jokes, quotes, weather reports,
calculators and the list goes on.
Perviously, Google, like Yahoo and Microsoft, who also have ranges of
similar applets, made its gadgets available only for the desktop or
customised Google pages of users. Now the search leader has made its
gadgets available for web publishers. Google calls its range of gadgets
for other websites Universal Gadgets.
Google's strategy is to spread its brand throughout the web rather than make users come to the Google site.
By making its gadgets freely available to other web publishers, Google
has set itself apart from desktop stalwarts Microsoft and Apple, who
want users to download gadgets to their desktops. Web content leader
Yahoo has more than 3200 gadgets (called widgets) but wants users to
add them to their customised Yahoo pages.
According to some analysts, Google is intent on creating an environment
where the web is a platform that replaces the desktop. The search
company, like other web services providers, has already started working
with commercial web publishers, such as real estate lookup sites that
have integrated Google Maps into property searches.