Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
Netflix is serious about recommending the right products for customers. In fact the online movie rental company is so serious that it's prepared to offer a software developer a US$1 million prize to come up with an improvement on its current movie ratings system.
At present, Netflix relies on its customer
base to rate the films they rent using the standard one to five stars
rating system. Based on the ratings it has in its database, Netflix
tries to predict what other movies might interest consumers that have
chosen to rent a particular title.
However, Netflix doesn't believe its system is accurate enough and
would like an enterprising developer to come up with an automated and
more accurate ratings system that will make better recommendations to
customers.
Netflix wants to achieve a 10% improvement on its current ratings
system. In other words, if the current system tells you that Reservoir
Dogs is a five star movie based on your past viewing habits, yet after
watching it you think it's only a four star movie, the new system
should tell you it is a four and a half star movie - or something like
that.
Apparently Netflix boss Reed Hastings is a software guru and firmly
believes that the key to improving an online movie rentals business is
gaining a reputation for having the best ratings system in town and
he's obviously prepared to put his money where his mouth is.
Aspiring developers wishing to make their fortune will get access to
the Netflix database - minus personal customer details of course.
David Frost
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