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This is the BBC...brought to you by Microsoft, perhaps.
Stuart Corner
Friday, 29 September 2006 02:40
Page 2 of 2
According to Highfield, "Microsoft is not just a key supplier to the BBC, it is also a key gateway to audiences that the BBC needs to reach through Web services it runs like MSN and Windows Live Messenger, and hardware such as Xbox and the Windows Media Center.
"The BBC needs to work with all players in this space to make sure our programs and content are enjoyed by the widest possible audience, without always having to come to bbc.co.uk to find it. The learnings from our U.S. visit will very much inform our thinking on the BBC's creative future."
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