Home Your IT Home IT Microsoft’s tablets to Surface at JB Hi-Fi and Hardly Normals?
Microsoft's tablet to Surface at JB and HN? Microsoft's tablet to Surface at JB and HN? Image Credit - Digital mischief Featured

Subscribe now and get the news that matters to your industry.

* Your Email Address:
* First Name:
* Last Name:
Industry:
Job Function:
Australian State:
Country:
Email marketing by Interspire
weebly statistics

A news report suggests that Microsoft’s Australian resurfacing of the tablet landscape is set to start happening at Aussie retail icons, JB HiFi and Harvey Norman.

Quick, what’s the weirdest thing about Microsoft’s massive ad campaign for its Surface tablets, complete with pithy marketing lines such as “Divide and Conquer”?

Well, it’s simple. Go into any retail store to take a look at a Microsoft Surface, and to have a play, just as you can with iPads and notebooks, and you’ll come away extremely disappointed, as finding a Surface in a retail store is much like finding one on the surface of the planet Mars – they’re just not there.

However, it seems the dead calm surface of Surface retail sales is about get a big shakeup, following news late last week that Microsoft’s tablets were set to surface at retailers in the US, as we covered here.

We did wonder when this might happen in Australia, and now a news report from Smarthouse suggests that JB Hi Fi is set to sell Microsoft’s Surface RT tablet “before Christmas”, with its hardly normal competitor, Harvey Norman, also set to take Surface RT retail stock.

This most likely means these retail stores – and others in Australia – will also be selling Microsoft’s Windows 8-powered Surface Pro tablet from late January, too, although this will probably spill into early February or later if Microsoft struggles in getting Surface Pro tablets into wide, global distribution.

Smarthouse quotes JB Hi-Fi’s marketing director, Scott Browning, admitting that talks between Microsoft and JB had been happening for “some time”, with the glaringly huge issue revolving around “stock levels” and it’s really still possible to get Surface RT stock on JB showroom floors pre-Christmas.

Mr Browning is also quoted stating “This is a product that needs to be exposed to a consumer; they need to touch and feel it and only retail stores can do this. Online is a commodity sell and if a consumer does not know the product or has not seen it in store it is always going to be harder to sell online".

No discounts are expected to be offered for Surface devices sold at retail, despite calls from analysts for Microsoft to drop Surface pricing, as we previously covered.

Perhaps JB will do its usual deal of at least a couple of dollars off, as it does with iPads, but clearly, nothing more competitive than that.

So… if you’ve been seeing all these Surface ads on buses and billboards, and have wondered how one of the world’s major companies could do this without customers actually being able to find one in stores, this captivatingly curious retail conundrum is soon set to stop being such an enigma.

PROTECT YOURSELF AGAINST BANDWIDTH BANDITS!

Don't let traffic bottlenecks slow your network or business-critical apps to a grinding halt. With SolarWinds Bandwidth Analyzer Pack (BAP) you can gain unified network availability, performance, bandwidth, and traffic monitoring together in a single pane of glass.

With SolarWinds BAP, you'll be able to:

• Detect, diagnose, and resolve network performance issues

• Track response time, availability, and uptime of routers, switches, and other SNMP-enabled devices

• Monitor and analyze network bandwidth performance and traffic patterns.

• Identify bandwidth hogs and see which applications are using the most bandwidth

• Graphically display performance metrics in real time via dynamic interactive maps

Download FREE 30 Day Trial!

CLICK TO DOWNLOAD!

ITWIRE SERIES - IS YOUR BACKUP STRATEGY COSTING YOU CLIENTS?

Where are your clients backing up to right now?

Is your DR strategy as advanced as the rest of your service portfolio?

What areas of your business could be improved if you outsourced your backups to a trusted source?

Read the industry whitepaper and discover where to turn to for managed backup

FIND OUT MORE!

Alex Zaharov-Reutt

joomla counter

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks, including stints as presenter of Ch 10’s Internet Bright Ideas, Ch 7’s Room for Improvement and tech expert on Ch 9’s Today Show, among many other news and current affairs programs.

Connect