Stan Beer
Tuesday, 26 September 2006 20:35
Your IT -
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AOL is bracing itself to defend the indefensible as it prepares to face what could go down as one of the biggest class action suits in internet history.
Three of the nearly 660,000 AOL members whose
20 million search queries were posted on a publicly accessible web site
over a three month period from March this year, have lodged a lawsuit
in the US District Court for the Northern District of California.
Charges against AOL range from violation of privacy to false
advertising and seek financial compensation for all of the affected AOL
members.
The story of the AOL privacy breach broke in August and by the time AOL
had removed the search queries from its site, the records had been
copied and circulated around web.
Although names of the members were not contained in the data, unique
numerical identifiers were given for each member so that it was
possible to aggregate queries together by the ID and in many cases
build a detailed profile of individuals based on the queries they made.
A major problem for AOL is that it has already publicly admitted the
error of its actions and fired three senior staff over the incident,
including chief technology officer, Maureen Govern.
While AOL's public hand wringing and attempts to make amends for its
actions may be seen to be commendable, they are also admissions of
liability for the incident.
There is no question that at least some and possibly many members have
suffered real and lasting damages as a result of the AOL search
debacle. The question remains how much damage and what will be the
consequences in financial terms for both AOL and its parent Time
Warner.