Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
While Universal Music Group calls YouTube a copyright infringer and considers suing the online video sharing site, rival music company Warner Music has siezed the opportunity and signed a deal to distribute its content on the highly trafficked site.
According to statistics from Alexa.com,
YouTube is the number 11 most visited site on the web, with about 10
million daily visitors and more than 100 million page views.
As a channel of getting music videos to market, YouTube's undisputable
drawing power has made first tier music companies like Warner sit up
and take notice. A spot in a prominent position on the YouTube
guarantees a direct route to a massive target audience that can be
tracked to a degree not possible previously.
However, Universal Music apparently is more interested in the
copyrighted content that some YouTube patrons upload to the site,
saying that sites like YouTube and social networking site MySpace owe
the music industry tens of millions of dollars.
The rest of the music industry has not yet indicated on which side of
the fence that they sit. However, there is no doubting that a large
part their target market is exactly the demographic that visits the
phenomenally popular YouTube and MySpace sites.
It remains to be seen whether the rest of the music industry will
attempt to recoup a share of the tens of millions that YouTube and
MYSpace have allegedly taken through infringed copyrights, or whether
they will attempt to catch a ride on a multi-billion dollar gravy train
as Warner Music has done.
David Bass
| For the fourth year in a row, IDC has placed content security provider Websense (NASDAQ: WBSN) at the top of the IDC Worldwide Web Security 2011 –…
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