Home Your IT Home IT Kogan the MacBook price underKutter: Kool!
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If you’re in the market for a new MacBook Air, Pro or Retina, and you want to buy more-or-less ‘now’, price-kutter Kogan has some price kuts that may just make you want to spend the kash on a kool new Mak!

Ok, ok, so I’m being a bit liberal in my replacements of the letter ‘c’ with the letter ‘k’ in that intro paragraph, but when Kogan’s got a time-limited special on, he’s got a time-limited special on!

This morning, Kogan sent out an email to his newsletter subscribers noting that the company has “New Retina Display MacBooks - Available now for fast dispatch”.

The email notes the “unbeatable prices” and to “Hurry!” as “they won't last long at these prices”, with “the entire range of new MacBook Pro and MacBook Air laptops also ready for fast dispatch.”

I can only imagine that the captains of crunch, Apple, aren’t too pleased at being undercut, but thankfully, we live in a mostly free world where grey imports are legal – and serve as an excellent way to offset the so-called “Australia tax” that sees Aussie prices set at higher rates than US prices, even though the Aussie dollar is still worth more than the US dollar (at the moment, anyway).

Apple needn’t be worried, and I'm sure it isn't – Apple has outstandingly excellent pre and post-sales service, with retail staff that are unquestionably the best in the business, after all.

And clearly, Kogan’s stocks of the new Macs aren’t unlimited, with Kogan’s special deals simply an excellent way for the quick and the price-savvy to save a few bucks.

So, what are Kogan’s prices, and how do they “kompare” with Apple’s real retail deal?

Well, if we take a look at Kogan’s page of MacBook Airs, we see the following prices:

MBA 11.6" with 1.7GHz i5, 4GB RAM and 64GB for $979
MBA 11.6" with 1.7GHz i5, 4GB RAM and 128GB for $1179
MBA 13" with 1.8GHz i5, 4GB RAM and 128GB SSD for $1279
MBA 13" with 1.8GHz i5, 4GB RAM and 256GB SSD for $1579

This compares with Apple's Australian RRP prices of $1099, $1249, $1349 and $1689 respectively, although it's definitely worth noting that Kogan does NOT offer the ability to upgrade to higher amounts of RAM or even larger hard drive sizes, making Kogan's cheaper prices worthless if you want the top of the line MBA models with the very fastest Core i7 processors, 8GB RAM and 512GB SSDs.

When it comes to MacBook Pro and MacBook Pro with Retina prices, here's what Kogan charges:

MBP 13" with 2.5GHz i5, 4GB RAM and 500GB HD for $1229
MBP 13" with 2.9GHz i7, 8GB RAM and 750GB HD for $1549
MBP 15" with 2.3GHz i7, 4GB RAM and 500GB HD for $1899
MBP 15" with 2.6GHz i7, 8GB RAM and 750GB HD for $2259
MBP 15" Retina with 2.3GHz i7, 8GB RAM and 250GB SSD for $2259
MBP 15" Retina with 2.6GHz i7, 8GB RAM and 512GB SSD for $2939

This compares with Apple's Australian RRP prices of $1349, $1689, $1999, $2499, $2499 and $3199 respectively.

It's also worth noting that Kogan appears to be charging an AUD $29 delivery fee for its Macs, at least for postcodes like 2000 or 3000 - presumably if you live in the outback the delivery price might be a little bit higher accordingly.

Also, there's no opportunity to upgrade Kogan's Macs pre-purchase in any way, so if you want the very best, you'll still have to go to Apple.

However, even Apple's entry-level Macs are its best yet, featuring the latest 3rd-gen Intel Core processors, better graphics and much more, so if you don't need the most upgraded Macs possible, Kogan's prices - while they last - are genuine opportunities to save some cash - or is that kash?

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Alex Zaharov-Reutt

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One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks, including stints as presenter of Ch 10’s Internet Bright Ideas, Ch 7’s Room for Improvement and tech expert on Ch 9’s Today Show, among many other news and current affairs programs.

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