Whether the iPhone 5 arrives in September or October doesn’t matter – it’s still at least three months away, if not longer, and no amount of impressive photographic rendering can make that new iPhone arrive any faster.
There can be no doubt that Apple is holding back special features it hasn’t yet demonstrated in iOS 6, features that only the brand new iPhone can take advantage of, giving users a reason to upgrade from what will soon be older iPhone models.
Then there’s Microsoft’s duo of rather impressive Microsoft Surface tablets, running either Windows RT or Windows 8 Pro, complete with game-changing touch cover and type cover, set to revolutionise the way humans interact with tablets at last.
No longer will multi-touch be the only “best” way to interact with a tablet, but the trio of touch, typing and mousing will be treated as “first class citizens”, allowing all the content consumption and game playing in the world, while letting you get down to business whenever needed, all with a cover that looks for all the world like Apple designed it, instead of Microsoft.
While the iPhone 5 hasn’t been officially confirmed, everyone knows its coming this year, even if Apple changes the name, and while the Surface Windows 8 tablet has been confirmed by Microsoft at long last, it too isn’t immediately available.
No, we’ll probably have to wait until September or October for the Windows RT Surface tablet to appear, and then another 90 days before the Windows 8 Pro Surface tablet is then brought to market, meaning an even longer wait for those who are probably, by now, sick and tired of waiting.
But wait you must, for if you want the latest and greatest, there is no alternative but to wait until the new models are available.
Then, you must be quick to buy, for if stocks are limited as they always seem to be with new Apple products, you may well be forced to wait even longer until plentiful replacement stocks have arrived to satisfy demand.
The other wait is for Windows 8 itself, due in that same Sept/Oct timeframe, ready to load onto brand new desktops, laptops, tablets and ultrabooks, as well as loading onto older machines as an upgrade.
All of this means massive competition for your dollar come the end of the third quarter and the beginning of the fourth.
Sure, if you have plenty of cash, you’ll just buy the lot, but if you’re like the rest of us, you’ll need to choose wisely. What’s more important – a new iPhone? A new Microsoft Surface tablet? Health insurance payments? Food on the table? Clothes? Something else?
Maybe even food on the "tablet", perhaps (although that’s not recommended, they’re not exactly food and moisture proof, you know). And no, Fruit Ninja only sort of qualifies as "food on the tablet" - virtual food which can't satisfy real hunger.
Ultimately, despite the fact that companies like Apple and Microsoft like to keep secrets, the wait for the iPhone 5, iOS 6.0, Windows 8 and the Microsoft Surface Windows tablet continues.
So too does the wait for Smartglass and even Mac OS X Mountain Lion 10.8, although 10.8’s due in just a few weeks at most, keeping at least Mac fans happy.
The wait for a very important set of launch dates will surely send us all down the rabbit hole of technological wonder and excitement, of consumption and creation, of imagination and desire – what a wonderful time to be alive!
Martin Hajek's Flickr photos of the black and white "fake" iPhone 5 renderings here.