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He said that the company was already buying products and hoped to establish a “community for mums”.
Mumgo will be the fifth piece of ecommerce real estate in the Catch of the Day stable alongside other sites Scoopon, Grocery Run and wine seller Vimofo (in which Catch of the Day holds a majority stake). Speaking at Cebit in Sydney Mr Leibovich said that “the whole online space is where the action is.
“We want to go through an IPO – and for that Luna Park ride,” he said, although did not allude to any particular timeframe.
While traditional retailers continue to battle dwindling consumer spending – Myer this week revised down its profit forecasts, online sales remain strong according to Mr Leibovich. He said that during the last year Catch of the Day had grown employee headcount from 100 to 300 and now had a database of 4 million customers. He claimed that the company was now Australia Post’s number one client, sending out up to 10,000 parcels a day.
“Every year we double sales, parcels, employees and revenues,” he said.
In terms of sales volumes, Mr Leibovich said that Catch of the Day just last week sold 15,000 Mac cosmetics in a day, and reminded the audience of the high profile Burger King deal two months ago which saw Scoopon users download 675,000 burger and chips vouchers from the site.
As far as Grocery Run was concerned, which was set up ten months ago, Mr Leibovich claimed this now attracted more daily visits than Coles’ and Woolworths’ online supermarkets and sold $1 million worth of dry groceries each week.
