Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
Driving traffic to your site and generating money from click-through advertising is the name of the internet game. However, when your domain name is a knock-off derived from a Microsoft trademark, you're now asking to be sued by Microsoft for cybersquatting.
Microsoft is going after four men in a civil suit who the software
company alleges have registered more than 400 domain names that are
deliberately designed to leverage off Microsoft owned trademarks or
have names that are incorrectly spelled versions of Microsoft domains,
sometimes referred to as typosquatting.
To provide an idea of the sort of domain names that have upset
Microsoft: freehotmail.net, windowshome.info and host of other domains
that include the words "microsoft", "windows" and names of products
that are trademarked by the company. All four men who have been alleged
to infringed on Microsoft's trademarks through cybersquatting and
typosquatting have been publicly named in the lawsuit.
There has been speculation as to why Microsoft has allowed the practice
of online infringements of its trademarks to go on for so long.
It would appear that Microsoft has only relatively recently become
aware of how much damage can be potentially done to the value of its
brands, not to mention how much traffic it can lose, through the
practices of cybersquatting and typosquatting.
From a user's perspective, many would expect that a site with the name
microsoft in the URL is an address that is associated with the software
company and thus is a safe site to visit.
David Bass
| For the fourth year in a row, IDC has placed content security provider Websense (NASDAQ: WBSN) at the top of the IDC Worldwide Web Security 2011 –…
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