Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
Apple Computer's iTunes music download site has been credited with doing much to eliminate the free file sharing music piracy trade. However, social networking site YouTube threatens to undermine everything that Apple has worked for by introducing a new free advertising funded business model.
With an estimated 100 million page views a day (hard to believe we
know), YouTube is not a force to be trifled with. What is now offering
to do is put on its site every music video that has ever been made.
What's more the videos would be free to both view and download to keep
in perpetuity. And needless to say, you would not need an iPod to view
and listen to them.
The whole thing, every single music video, would be funded by
advertising which, as Google has demonstrated, is destined to become
the only viable internet revenue model worth considering.
YouTube is reportedly in talks with Warner Music and EMI about providing a free advertsing funded download service.
All of this is bad news for Apple which currently controls the music
download market. Apple currently controls the music download market,
charging US$0.99c a track, which does not make music companies happy
but hits a sweet spot with consumers.
However, the catch is that consumers who use iTunes are locked into the
iPod as a portable music player, although they can burn the tracks to
CD or listen to the tracks from their computers.
YouTube threatens to undercut all of this by making music tracks
legally free for the first time in history, funded by advertising, and
available for download to any portable music player.
If YouTube is able to pull this off, then it could change the business model of music sales forever.
David Bass
| For the fourth year in a row, IDC has placed content security provider Websense (NASDAQ: WBSN) at the top of the IDC Worldwide Web Security 2011 –…
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