Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
Vodafone Australia has launched a new suite of postpaid capped mobile plans on 24 month contract with a 3G phone at no additional charge.
They cost $49, $79, $99 or $149 per month and offer, respectively, services to the value of $280, $550, $700 and $1200 per month.
Services included in the cap include standard voice and video calls, domestic and international text and picture messaging, voicemail, director assistance, general queries, Vodafone Live, GPRS and national roaming (onto the Telstra network outside Vodafone 2G or 3G coverage areas).
Comparison between mobile plans is notoriously difficult. Optus' are fairly comparable in that charges for the individual services are similar and, like Vodafone, Opus does not complicate matters with 'free' on net calls in its capped plans.
Telstra does not offer capped mobile plans, but The Australian newspaper predicted on 25 July that Telstra would launch a fresh assault on the consumer market from August 1. It said that consumer chief, David Moffatt had signed off on a plan to launch a new range of mobile phone handset subsidies and offers on Internet services designed to, in particular, to entice users away from Optus.
The report said that Telstra was particularly focused on winning customers in the Sydney market where it runs third to Optus and Vodafone in consumer mobiles services.
The Optus caps do not span as great a range as the new Vodafone plans, and appear to offer poorer value. They are $49, $59, $79 and $89 per month offering calls to the value of $230, $280, $500 and $560 respectively.
Hutchison, which pioneered capped plans in Australia, offers up to 300 minutes of calls to other 3 mobiles over and above the include value of services in the cap.
Its caps are $29, $49, $69, $99 and $149 with services to the value of $120, $230, $400 , $600 and $1300 respectively. In addition the top plan offers 300 minutes of calls to other 3 phones and the bottom end plans 100 minutes. So would seem to offer better value for those who make large numbers of 'on-net' mobile calls.
David Bass
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