That a number of the presenters - Steven Sinofsky, Chris Jones and Antoine LeBlond - were all in turtle-neck sweaters didn't escape attention either. This is the favoured attire of one Steve Jobs. It looked eerie.
But let me not digress any further from the subject at hand, dear reader - this is a conference to present Windows 8 to developers, in all its present glory. Given that this is pre-release software, there were a few little glitches here and there, but I'll gloss over that.
Sinofsky, the president of the Windows and Windows Live Division, who bears some resemblance to Ben Kingsley, took the assembled through the features of Windows 8; while the classic Windows interface will be available if needed, the new version is more geared towards what is called Metro-style, which resembles a mobile phone interface.
In truth, given that even free software projects like Ubuntu GNU/Linux and GNOME have already come out with similar interfaces, Microsoft is a little late in advertising the wonders of Windows 8.
The interface is very nice, a radical departure from what one recognises as Windows and the focus is on touch. There is a link to everything possible on the desktop. Of course, this is old hat to anyone who has been using an iPad for the last four months as I have. It looks like a desperate attempt to catch up - and remember that it will take anything from a year to two for Windows 8 to arrive.
And I wonder - would anyone with a new PC, stretch out to use their fingers? Would someone with a new laptop that supports all the wonders of Windows 8 use their digits either? Or is it only the man or woman with the pad device who would do so? Food for thought, indeed.
Steve Ballmer, the CEO of Microsoft, has claimed that 2012 will see the arrival of Windows 8 but that seems over-optimistic. For one, it is only now that Windows 7, which was hurriedly rushed out to mask the disaster that was Windows Vista, is coming into its own. Sinofsky said that 450 million copies had been sold to date and that consumer usage had for the first time exceeded that of Windows XP, the venerable workhorse that people are clinging to.
This means that the business market is still largely holding off from Windows 7 and if they were given a sniff that a radical new version of Windows was a year away, then chances are that a goodly number of Windows 7 subscriptions plus all the attendant digital and hard-copy media would have to be thrown into the Atlantic. Or the Pacific, take your choice.
More importantly, if all the wonderful features that Sinofsky and his colleagues mentioned are to function properly, it is going to take an awful lot of work before one goes public - my guess is 2013 at the earliest.