There have been recent reports of how a Twitter scam has affected some well known UK politicians, issuing embarrassing Tweets from their personal accounts. Whilst these headlines may seem amusing, Lloyd Borrett, the Marketing Manager at AVG (AU/NZ), says it is worth considering the potential impact of this type of scam on your business reputation.
Apple and Nike up and running at last
By Stan Beer
Friday, 14 July 2006 05:23
The Nike+iPod Sport Kits allows the runner to receive audible updates on speed, distance and calories burned upon request throughout the run, according to both companies. The system, involves a chip with wireless transmitter inserted into the lining of a shoe and a receiver attached to the iPod.
As previosly reported on iTWire, the software part includes embedded software to track performance and a voice over to communicate the details to the runner, with a new menu item on the Nano called Nike+iPod, which is added via a software download. Completing the system is a special section on iTunes called Nike Sport Music Selection and an exercise management section on the NikePlus website.
Accordng to Nike, the device can be incorporate in a range of its consumer oriented sports shoes.
What is not clear, is whether the arrangement between Apple and Nike is exclusive. Pardon the pun, but this technology would be a shoe-in with a number of sporting footwear manufacturers.
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