It comes from the partnership between Philips and Lite-On called PLDS (Philips and Lite-On Digital Solutions), and while it starts off sounding like it might be an 'iDevice' of sorts, its official model name of 'iHBS212' doesn't exactly roll off the tongue. I guess the much simpler sounding "iBurn" was taken a long, long time ago by someone, somewhere. Or perhaps that's just too simple and obvious.
Still, no-one's buying a Blu-ray burner because it has a lower case 'i' in the name, but because it has capabilities that similar burners don't, with its ability to burn at 12x speeds, a speedy start-up and SATA interface technology to 'rapidly burn up to 25GB on a single layer disc or a maximum 50GB on a double layer disc" all welcomed by anyone who has to tediously wait for Blu-ray disc burns on a regular or even irregular basis.
The drive also has a 'short body design', letting it perfectly fit into the 'minimum length drive bays of mini PC cases and home theatre PCs.'
Also included with the drive is Cyberlink BD software to play and burn Blu-ray Discs (BDs), DVDs and CDs, with HD playback naturally capable at up to 1080P resolution, while LightScribe disc labelling capabilities are included, too.
Also within is a 'self-balancing design with exclusive Auto Balance Spindle (ABS) which decreases body vibration caused by unbalanced discs, in turn reducing operational noise and read errors ensuring flawless functionality and peaceful playback.'
Minnie Lin, Marketing Manager at PLDS, said, 'Blu-ray is for canny content consumers who want the full cinema experience when high definition just does not cut it. It offers superior sound and impressive picture quality and we understand what customers want - physical media will always have its place in the market. In addition to entertainment, the Lite-On iHBS212 is resourceful in upgrading existing computers and ideal for providing fast high-capacity external backup.'
Lite-On's iHBS212 is available now down under from MSY stores at AUD $129.95.