Now, the world waits to see how long it will take for Google+ to truly go global with an official, open-to-anyone launch, and whether those who are already entrenched Facebook users will bother to add another time-sucking social network into their lives.
That said, there are plenty who already live much of their lives in the virtual online world, and with Google+ just yet another neighbourhood of the world wide web, plenty will want to talk a walk on the wild side of Google+ to go ogle what it's all about.
It is possible to have a look through Google+ at its website, with a range of short Apple-esque videos to showcase how Google+ works and the features it has which are different to Facebook's.
The free videochat feature, which shows up to 8 people in a simultaneous video chat (or YouTube video watching session) is certainly a stand-out feature, and while Google has worked on voice and video chat technologies for some time, Google+'s future also depends on what Facebook does.
How long will it take Facebook's engineers to introduce their own versions of Google+ features?
Surely, especially with Google+ not really available to the masses as yet, Facebook will not want to stuff around and watch as Google+ becomes Facebook+ and makes Facebook irrelevant.
I have no insight into what features Facebook will now accelerate, but given Facebook's towering status (along with its towering privacy fails), the threat from Google is very, very real, and looks to be Google's best effort yet.
After all, an undue emphasis on advertising revenue and presumably some corporate arrogance undid MySpace almost completely.
The competition will do Facebook good, because there's no way in the world that Facebook wants to hear Google+ say that 'all your face are belong to us'.