Home Your IT Home IT Telstra kicks off revamp of Telstra.com

The head of Telstra Digital - the new unit created earlier this year to expand Telstra's range of online offerings and get more customers dealing with online - has unveiled a revamped Telstra web site.

Announcing the new site on the Telstra Exchange blog, Gerd Schenkel, executive director, Telstra Digital, said: "You told us our site was too text heavy, confusing and very hard to navigate - you couldn't quickly and easily find what you were looking for, and as a result many visitors had to phone us or go into a store instead'¦ ou told us it was really hard to find the basics - such as viewing and paying your bill and checking your email, so we've made these sections much more prominent."

So far the changes do no go beyond the home page, which Schenkel said was "has a much cleaner and consistent layout, with less clutter and only the most relevant information and links." However he said it was "just the beginning of many improvements we'll be making to how Australians interact with us online."

Telstra has also added a feedback forum, "so people visiting Telstra.com can share their views and ideas on how we could improve the site and do things better," Schenkel said.

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Stuart Corner

 

Tracking the telecoms industry since 1989, Stuart has been awarded Journalist Of The Year by the Australian Telecommunications Users Group (twice) and by the Service Providers Action Network. In 2010 he received the 'Kester' lifetime achievement award in the Consensus IT Writers Awards and was made a Lifetime Member of the Telecommunications Society of Australia. He was born in the UK, came to Australia in 1980 and has been here ever since.

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