The head of Telstra Digital - the new unit created earlier this year to expand Telstra's range of online offerings and get more customers dealing with online - has unveiled a revamped Telstra web site.
Announcing the new site on the Telstra Exchange blog, Gerd Schenkel, executive director, Telstra Digital, said: "You told us our site was too text heavy, confusing and very hard to navigate - you couldn't quickly and easily find what you were looking for, and as a result many visitors had to phone us or go into a store instead'¦ ou told us it was really hard to find the basics - such as viewing and paying your bill and checking your email, so we've made these sections much more prominent."
So far the changes do no go beyond the home page, which Schenkel said was "has a much cleaner and consistent layout, with less clutter and only the most relevant information and links." However he said it was "just the beginning of many improvements we'll be making to how Australians interact with us online."
Telstra has also added a feedback forum, "so people visiting Telstra.com can share their views and ideas on how we could improve the site and do things better," Schenkel said.
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