Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
eBay is poised to make use of its US$2.6 billion acquisition of Skype by allowing buyers and sellers to communicate directly using the internet telephony and instant messaging system.
In a pilot program, nine months after its Skype acquisition, eBay will
allow sellers of high value products across 14 categories to add a
"Skype Me" button to their advertisements. The button will
automatically connect buyers who are users of the free Skype
application to the sellers, allowing them to have voice and messaging
conversations.
While it is not yet clear exactly how the addition of a Skype button to
eBay listings will create more revenue for the online auction company,
many observers believe that idea will be popular among both buyers and
sellers, especially for items that require additional explanation that
can only be conveyed in a real-time conversation.
At last count, Skype had more than 100 million users worldwide.
However, originating from a company born in Europe, Skype's US user
base is relatively weak. In an attempt to dramatically boost its US
constituency, eBay made SkypeOut calls to all US and Canadian landline
and mobile numbers free until the end of the year for Skype customers
located in those countries. As opposed to the free Skype service, which
enables free computer to computer calls, the SkypeOut service enables
Skype users to call normal landline and mobile phone numbers for time
charged rates.
The most likely benefit to eBay of including a Skype Me button on its
listings is that it will encourage both sellers and buyers, many of
whom are based in North America, to sign up for the service.
David Bass
| For the fourth year in a row, IDC has placed content security provider Websense (NASDAQ: WBSN) at the top of the IDC Worldwide Web Security 2011 –…
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