Home Your IT Home IT Kaspersky sets hot lap with Ferrari Edition of Kaspersky Internet Security

Subscribe now and get the news that matters to your industry.

* Your Email Address:
* First Name:
* Last Name:
Industry:
Job Function:
Australian State:
Country:
Email marketing by Interspire
weebly statistics

Kaspersky Lab today announced the release of a special edition of Kaspersky Internet Security in partnership with Scuderia Ferrari, coinciding with the launch of the Formula One season.

 

The new co-branded product will be officially launched at the end of March 2011, with a host of Ferrari-specific features set to keep rev heads happy.

'It's the first time that Ferrari has co-branded with a software company,' Kaspersky co-founder and CEO Eugene Kaspersky told iTWire.

'Ferrari is co-branded everywhere, with merchandise and clothing in Ferrari stores all over the globe. This is the next step in our partnership; from my point of view Ferrari is perfect for us.  It has speed and safety, and in IT security we also are all about speed and safety.'

The new version is essentially Kaspersky Internet Security 2011, already Kaspersky's most popular product, with a new Ferrari-themed user interface and added Windows desktop gadget.

Fans of gaming and the Ferrari brand will also appreciate the chance to hone their driving skills with the inclusion of the Ferrari Virtual Academy video game, also included on the software installation disc.

The companies launched the product at Melbourne's Albert Park, where the Grand Prix is about to get underway. Kaspersky himself didn't try out a car, perhaps due to jetlag from touching down in Melbourne at 8am.

He did appreciate being in Australia though, and drew some parallels between his new product and our fair country.

'I went to Uluru in Australia, this place has a red mountain and green trees. Ferrari is red, Kaspersky is green, it's a magical combination. We are very happy with them, and we think they are very happy with us.'

The co-operation between Kaspersky Lab and Ferrari started in 2010, as part of what Kaspersky calls 'a very happy marriage.'

The Ferrari Edition of Kaspersky Internet Security will be launched in European countries online first, with the rest of the world (including Australia) set to follow.

 

alt

PROTECT YOURSELF AGAINST BANDWIDTH BANDITS!

Don't let traffic bottlenecks slow your network or business-critical apps to a grinding halt. With SolarWinds Bandwidth Analyzer Pack (BAP) you can gain unified network availability, performance, bandwidth, and traffic monitoring together in a single pane of glass.

With SolarWinds BAP, you'll be able to:

• Detect, diagnose, and resolve network performance issues

• Track response time, availability, and uptime of routers, switches, and other SNMP-enabled devices

• Monitor and analyze network bandwidth performance and traffic patterns.

• Identify bandwidth hogs and see which applications are using the most bandwidth

• Graphically display performance metrics in real time via dynamic interactive maps

Download FREE 30 Day Trial!

CLICK TO DOWNLOAD!

ITWIRE SERIES - IS YOUR BACKUP STRATEGY COSTING YOU CLIENTS?

Where are your clients backing up to right now?

Is your DR strategy as advanced as the rest of your service portfolio?

What areas of your business could be improved if you outsourced your backups to a trusted source?

Read the industry whitepaper and discover where to turn to for managed backup

FIND OUT MORE!

David Swan

David Swan is a tech journalist from Melbourne and is iTWire's Associate Editor. Having started off as a games reviewer at the age of 14, he now has a degree in Journalism from RMIT (with Honours) and owns basically every gadget under the sun. He also writes for Junkee and Fasterlouder. You can email him at david.swan@itwire.com or follow him at twitter.com/mrdavidswan

Connect