'It's the first time that Ferrari has co-branded with a software company,' Kaspersky co-founder and CEO Eugene Kaspersky told iTWire.
'Ferrari is co-branded everywhere, with merchandise and clothing in Ferrari stores all over the globe. This is the next step in our partnership; from my point of view Ferrari is perfect for us. It has speed and safety, and in IT security we also are all about speed and safety.'
The new version is essentially Kaspersky Internet Security 2011, already Kaspersky's most popular product, with a new Ferrari-themed user interface and added Windows desktop gadget.
Fans of gaming and the Ferrari brand will also appreciate the chance to hone their driving skills with the inclusion of the Ferrari Virtual Academy video game, also included on the software installation disc.
The companies launched the product at Melbourne's Albert Park, where the Grand Prix is about to get underway. Kaspersky himself didn't try out a car, perhaps due to jetlag from touching down in Melbourne at 8am.
He did appreciate being in Australia though, and drew some parallels between his new product and our fair country.
'I went to Uluru in Australia, this place has a red mountain and green trees. Ferrari is red, Kaspersky is green, it's a magical combination. We are very happy with them, and we think they are very happy with us.'
The co-operation between Kaspersky Lab and Ferrari started in 2010, as part of what Kaspersky calls 'a very happy marriage.'
The Ferrari Edition of Kaspersky Internet Security will be launched in European countries online first, with the rest of the world (including Australia) set to follow.