Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
Online auction house eBay is about to enter the web advertising market space with a new context sensitive system for affiliate website publishers. The system will work in a similar fashion to Google AdSense, which recognises keywords on a web page and serves up ads linking to websites that are relevant to the content.
In a basic example of a context sensitive system, a web page containing
an article about computers is likely to serve ads from computer
manufacturers. The eBay system, called eBay AdContext, works in a
similar way except that it will only serve up ads on partner sites
which link to auctions on eBay.
While eBay reportedly insists the new eBay AdContext (notice the
similarity in name to AdSense) is not in competition with Google,
industry commentators note two things. Firstly, it's in the interests
of both Google and eBay to be nice to each other because eBay is
probably Google's biggest advertising customer, while eBay gets a huge
proportion of its traffic from Google. Secondly, transforming eBay
AdContext to a universal context-based advertising system for web
publishers in direct competition to Google AdSense would be a piece of
cake.
David Bass
| For the fourth year in a row, IDC has placed content security provider Websense (NASDAQ: WBSN) at the top of the IDC Worldwide Web Security 2011 –…
How to Make Business Discovery Work for Your Business
Business Discovery takes its cues from consumer apps. Like Google, it encourages us- ers to hunt for and explore data without worrying about or even noticing the underly- ing technology. Their entire experience is working within an intuitive interface to get real-time, self-service results with only minimal training. ...more
Try an easy-to-use set of web-enabled
tools for business-class productivity services. Office 365 provides
anywhere-access to email, important documents, contacts, and calendars
on almost any device.
LATEST HEADLINES FROM YOUR IT
