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Yep? Nope? Knew, didn't know, cared, didn't care? For me, the answer is indeed 'yepp' - I do remember Samsung launching products with that name in Australia and other parts of the world, and I also remember few people caring very much at the time in the face of Apple's crunchy ol' iPod.
Fast forward a few years, and while the 'Yepp' brand name gets attention in Korea, Samsung is going to leverage its highly popular 'Galaxy' branding, used in its Galaxy S range of Android OS smartphones, and will call its phone-free iPod Touch-like media player the 'Galaxy Player'.
We looked at the news that Samsung was going to release its 'iPod Touch' killer, the Galaxy Player, here.
We learnt from the 'unofficial' Samsung Hub site that the Galaxy Player really is like an iPod Touch - it will be a Galaxy S phone without the phone.
The specs are a thickness of 9.9mm, a 1GHz CPU, a 4-inch 'super clear LCD' screen with 800x480 resolution, 'SoundAlive' audio enhancing technology, Wi-Fi, Bluetooth 3.0, 3.2 megapixel rear camera, VGA camera on the front, built-in GPS, HD video playback, microSD card slot, Samsung Apps, the all-important 'Android Market' so there are plenty of apps available, and a 1200mAh 'removable' battery.
So, how do we know Samsung is killing the bland-sounding 'Yepp' name outside of Korea and going with the far more galactic-sounding Galaxy brand name overseas instead?
Confirmation comes courtesy of The Wall St Journal which quotes Samsung VP of 'product planning', Kim Jong-in, who says "We will use a Galaxy Player brand for the Galaxy series world-wide and the Yepp brand for normal media players in Korea', while also confirming that the Galaxy Player should be widely available at retail once it is launched, with the first showing said to be at CES 2011 in Las Vegas.
