So, with Wikileaks still such a hot topic, a new leaks site has emerged to undoubtedly surf atop this wikiwave of unstoppable publicity, this time targeting a very different sector: dodgy businesses.
The site is called 'TradeLeaks.com', and it has been co-founded by Australia's Ruslan Kogan, the man behind the now international Kogan consumer electronics online retail emipre.
Tradeleaks has issue a press release with all of the details, and it notes that: 'TradeLeaks provides a simple way for consumers and whistleblowers within organisations to anonymously leak information, revealing any dodgy business practices of retail and trade around the world.'
The release further informs us that: 'The transparency of the Internet has made consumers smarter than they have ever been. TradeLeaks further empowers consumers to make more informed choices.'
The site already has a handful of leaks, be it about JB Hi-Fi, Coles, OO.com.au, Foxtel and others, and is bound to create a stir!
Ruslan Kogan, Co-Founder of TradeLeaks said the website 'would do to trade and commerce what WikiLeaks has done to politics.'
The cleverly cunning Mr Kogan then proceeds to explain that: "We get to pass judgement on our governments once every three or four years, but we judge retailers and traders on a daily basis.
"We know that most retailers are open and honest, but we also know there is a lot of dodgy scheming and deception in the world of trade.
"The problem is there is no way for the average consumer to stay informed about this secrecy. TradeLeaks is here to change that. Customers can now learn the truth about any retailer out there and make more educated decisions with their hard earned money.
Mr Kogan continues openly 'leaking' details about his initiative on page two'¦ please read on!