Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
Much has been made of the analogy between VHS (Toshiba) and Betamax (Sony) and the current war between HD DVD and Blu-ray. However, there is one big difference between now and then. Today we have PCs and games consoles in our homes, most of which also serve as DVD players.
Dedicated DVD players these days cost a little more than a child's
weekly allowance. Who needs them, when you have three or four DVD
players sitting in your home on your games console, laptop and desktop
PCs?
This whole business about HD DVD players being cheaper at $499 than
Blu-ray players at $1000 is utter nonsense. Within two years,
regardless of which technology wins out, dedicated players of the new
format will once again cost peanuts. Most people will not bother to get
one because most people will already have a few players sitting in
their other household devices.
And this is the point. Market pundits are making a big song and dance
about how Toshiba has struck the first blow with the release of its new
$499 HD DVD player. Excuse us for pointing out the obvious but you
will also need to spend a few thousand extra for an HDTV and, of
course, once you have all that, you will have the grand choice of four
videos to hire - if you can find a Blockbuster which stocks them.
Meanwhile, Toshiba has already released a notebook with an inbuilt HD
DVD player, which is actually useful. It's a PC of course; its HD DVD
player also plays standard DVDs; and, if HD DVD eventually does win the
high definition video war, then you have a ready made player. If not,
well you still have a notebook with a DVD player. Fujitsu plans to
release a Blu-ray equipped PC in June and the same thing applies.
When Sony finally gets around to releasing it PS3 games console for
about $500, that’s when the high definition video wars will really
start to take off. Many family homes today use their games console as a
DVD player. Microsoft plans to make an add-on HD DVD player available
for the Xbox 360 player.
Meanwhile, the word is that the movie industry favours the more
advanced Blu-ray technology. However, not many would place their trust
in that knowledge. Thus, the wiser heads amongst consumers will ignore
the temptation to waste money on a dedicated high definition video
player and, instead buy something that will still be useful, whichever
technology wins out – a computer or a games console.
David Bass
| For the fourth year in a row, IDC has placed content security provider Websense (NASDAQ: WBSN) at the top of the IDC Worldwide Web Security 2011 –…
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