Home Your IT Home IT Ovum: Apple will bite the e-books market with iPad
Get all your tech news delivered to your mail box five days a week
iTWire UPDATE - it's FREE!


Tech analyst company Ovum has weighed in the future of Apples new tech gamble, the iPad.  The focus of the companies analysis is on the iPad's abilities as an e-reader and what that might mean for the industry.

The e-reader market is poised to take off.  Many companies in the tech market recognise this, none more so than e-retailer Amazon and of course Apple who are targeting this market with the newly announced iPad device.

Amazon has already boasted an adjusted 37 percent increase in sales this past quarter, much of that errrrm, kindled by their own branded e-book reader device, the Kindle.

Yesterday, Steve Jobs, CEO of Apple Inc, unveiled the iPad - the epic iPhone and more and the reaction has been hitting the internet ever since.

Adam Leach is a Principal Analyst with tech research firm Ovum, he gives his views and position on the iPad and its place in the e-book market.  Much of it has been spoken of already, but Leach's comments on Apple's shift in carrier relations is of interest.

Yesterday Apple launched its much anticipated tablet device, the iPad, and with it Steve Jobs proclaimed that Apple was now a mobile device company. Apple hopes to kick-start the market for e-books with its iPad and iBookstore service, and replicate its success with the iPod and iTunes. However, like the iPhone, the key to the iPad's success will be the value added by the enthusiastic community of Apple developers.

iBookstore is to books what iTunes is to music The iPad, which resembles an enlarged iPhone, with a 9.7-inch touch-screen, will be available worldwide from March 2010. Apple has produced a unique device that has multiple use cases, from e-book reading to video watching and gaming.

CONTINUED on PAGE 2

RECRUITMENT & RETENTION REPORT 2013

HIRE OR FIRE? BUY OR BUILD

2013 is well underway and Australian companies need to know whether they should invest in IT skills training or pay a premium for the people they need.

If you want to know which choices are being made in your sector, what skills are hard to find, which sectors intend to hire or fire and where the IT spend is going, this free report is must have.

GET YOUR REPORT NOW

Mike Bantick

joomla visitor

Having failed to grow up Bantick continues to pursue his childish passions for creative writing, interactive entertainment and showing-off through adulthood. In 1994 Bantick began doing radio at Melbourne’s 102.7 3RRRFM, in 1997 transferring to become a core member of the technology show Byte Into It. In 2003 he wrote briefly for the The Age newspaper’s Green Guide, providing video game reviews. In 2004 Bantick wrote the news section of PC GameZone magazine. Since 2006 Bantick has provided gaming and tech lifestyle stories for iTWire.com, including interviews and opinion in the RadioactivIT section.

Connect

http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=tf&c=19&mc=imp&pli=5460041&PluID=0&ord=[2000]&rtu=-1