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Survey says: YouTube's gone mainstream
Stephen Withers
Wednesday, 16 September 2009 06:45
Page 2 of 2
The content choices are also interesting, if generally unsurprising.31% watch movie trailers. There are better quality sources, but YouTube's HD streaming is pretty good.
27% user-generated content. Coke and Mentos, anyone?
26% TV shows. If you can see the best bits online, why sit through the rest?
25% TV ads. The power of viral marketing?
22% news clips. Well, the ratings for the main news bulletins aren't what they used to be. Maybe the same principle applies here as with other TV shows?
18% sports news/highlights. Given Australia's ongoing love affair with sport, 18% seems amazingly small.
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