Survey says: YouTube's gone mainstream

Stephen Withers
Wednesday, 16 September 2009 07:45

Your IT - Home IT

The content choices are also interesting, if generally unsurprising.

51% watch music videos. Free content, and nearly 40% of users are under 30.

31% watch movie trailers. There are better quality sources, but YouTube's HD streaming is pretty good.

27% user-generated content. Coke and Mentos, anyone?

26% TV shows. If you can see the best bits online, why sit through the rest?

25% TV ads. The power of viral marketing?

22% news clips. Well, the ratings for the main news bulletins aren't what they used to be. Maybe the same principle applies here as with other TV shows?

18% sports news/highlights. Given Australia's ongoing love affair with sport, 18% seems amazingly small.