The Government has offered Australia's three mobile operators, and vividwireless, renewal of their existing spectrum allocated on 15 year licences in the late 90s and early 2000s at set prices, while the Government expects to rake in $3 billion.
Patrick Walker now says that the company is "extremely
pleased to have reached an agreement with PRS for Music and looks
forward to the return of premium music videos to YouTube in the UK" but
refuses to be drawn with regard to details of the deal.
Andrew Shaw, Managing Director of Broadcast
and Online at PRS for Music is remaining equally silent about the
detail, simply stating that it is "important that those who are
creating music – the writers and composers we represent - be rewarded
when their works are used".
Shaw added that the deal is "an achievement for songwriters, composers
and the YouTube community alike and it reinforces the value of our
members’ work".
We know from both YouTube and PRS for Music that the licensing deal is
backdated to January 2009, when the previous YouTube license expired,
and understand that it takes the form of a lump sum payment which
extend the news license until 2012.
What seems to be clear is that YouTube did not get PRS for Music to
agree to new methods of compensating rights-holders for their content
as had been expected. Instead it would appear that the new license will
effectively remain on a pay-per-view basis with YouTube sharing viewing
data with PRS so that royalty payments can be correctly calculated.
We also know that the sum involved is likely to be many millions, but
Google will no doubt have insisted upon a confidentiality clause in the
license agreement to try and keep the exact numbers confidential.
After all, the last thing YouTube wants is rights holders around the
world gaining leverage in their ongoing discussions when license
renewal time approaches.
David Bass
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