The Government has offered Australia's three mobile operators, and vividwireless, renewal of their existing spectrum allocated on 15 year licences in the late 90s and early 2000s at set prices, while the Government expects to rake in $3 billion.
Jotischky reports that the spread of the iPhone continues
to boost data usage for those mobile operators that distribute the
model with O2 reporting that 40 percent of its data traffic in the UK
comes from the smartphone market.
“Once the preserve of the corporate segment, the
consumer market is now driving the evolution of the mobile data market,
Jotischky reports, even though he says the value of the global data
market has decreased by 1.8% in the last quarter.
Jotischky explains that the main cause of this fall in the value of the
data market is “global currency exchange volatility,” and, he adds,
“mobile operators cannot afford to overlook the effects of the economic
downturn on consumer spending and especially the discretionary spend of
data services.
“Moreover, intense competition and the introduction of bundled offers
in order to limit churn has resulted in decreasing SMS revenues for
many operators despite an actual rise in traffic.
“Whilst all data services, be they messaging, entertainment, internet
or mobile banking services are becoming more central to mobile operator
strategies, they are often more successful as retention tools and
differentiators than actual revenue generators.”
David Bass
| ComOps, a leading Australian provider of business software products and services, has won a competitive tender to deploy its Salvus safety, r…
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