Aussie PC market picks up steam for 09 recovery

James Riley
Thursday, 16 July 2009 13:03

Your IT - Home IT

IDC Australia’s rego said the consumer market is expected to have strengthened considerably through the second half of the year and should be bouyant in the Christmas sales period.

And business sales should continue to grow steadily as they did in the second quarter.

“And the better exchange rate has meant businesses have started buying again, too,” Rego told iTWire.

While the global market outperformed expectations for a second consecutive quarter, business buyers in most markets remained reluctant to start buying again, according to Loren Loverde, the global program director for IDC's Tracker Program.

Intel this week gave the industry a ray of sushine with a far better than expected profit surge, anopther indicator of a strong back half of 2009 for the PC sector. Globally, IDC is predicting a return to growth by the end of the year.

“We are seeing continued demand from consumers and limited impact from supply chain factors such as inventory balancing,” Loverde said.

“New product launches in the second half of the year combined with seasonal growth and greater economic confidence resulting from factors such as government stimulus, a more liquid housing market, relatively stable stock market and interest rates, and progress in the auto and financial industries, should support the expected return to growth by year-end.”

In the Asia Pacific, IDC said shipments exceeded forecasts, fueled mainly by the strong portables growth – especially in Southest Asian markets.

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