Internode trying hard to make broadband easy

Stan Beer
Thursday, 09 July 2009 08:02

Your IT - Home IT

Cheap, easy and a large chunk of data allocation is what most people want from broadband and Adelaide-based ISP Internode has come up with a new product that it thinks will tick all the boxes. So what makes Internode Easy Broadband different from what's already out there?

According to Internode, the problem with most broadband plans - including its own - is that they're too complicated and give prospective users too many options. As a result, many users suffer from inertia and hold back on choosing a plan.

Internode hopes that its Easy Broadband "jargon-free" plan will solve that problem.

For $49.95 a month, Internode is offering consumers a 30 GB data quota, which includes both downloads and uploads, plus some unmetered allocation, including downloads to TiVo and radio streaming.

Internode claims its new broadband offering is radically different to the ISP's traditional plan table "which offers a wide – but sometimes confusing – array of prices, speeds, DSLAM network types, DSLAM coverage tables and data quotas."

Internode managing director Simon Hackett said of the new plan: "It’s to solve the problem of decision paralysis.

“For a long time, I’ve been chewing on the notion of living in a different world where broadband is easy. Internode Easy Broadband is designed to appeal to people who do not want to grapple with complex choices – it’s a single plan that delivers a great value proposition for a very reasonable $49.95 per month, with no complications to sort through.

“More than 70% of people sign up with us because we’ve been recommended by someone, but many customers of the largest broadband retailers haven’t heard of Internode unless one of their technically astute friends tells them about us. With Internode Easy Broadband, choosing Internode ceases to be a technical choice – or a technical challenge. One plan, one price… great value… easy.

“Choosing Internode Easy Broadband is just like its name – easy. It’s the plan we want everyone to hear about.”

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