The Government has offered Australia's three mobile operators, and vividwireless, renewal of their existing spectrum allocated on 15 year licences in the late 90s and early 2000s at set prices, while the Government expects to rake in $3 billion.
Kalwar says with network convergence, thanks to IP,
existing networks are capable of delivering a multitude of services -
such as a broadband network enabling applications like Internet, TV and
VoIP - with just an incremental upgrade to the core network, and he
claims operators are “banking on this opportunity to up-sell their
services and increase average revenue per user (ARPU) and customer
stickiness.”
He also says that with content and device
convergence, the increased mobility of present-day consumers dictates
the “need for multiple access points to the same content. Similarly,
the sophistication of devices available today supports consumers’
expectations for ubiquitous access to such content.”
Given this, Kalwar believes that converged services present obvious
benefits to both service providers and users, and he predicts that
“converged services is expected to be a critical strategy for
communication service providers in the mid- to long-term.”
“Apart from meeting customers’ demands with attractive price points
while maintaining ARPU and retaining customers, telcos are also able to
roll-out loyalty programs to reward subscribers and offer one-stop
customer service centres and consolidated monthly billings for users,”
Kalwar adds.
However, in a note of caution, Kalwar says that pricing alone is just
part of the battle, and that “quality of service, timeliness of market
entry and [type of] content will also make or break an operator’s
converged offerings.
Citing Singapore’s StarHub, Kalwar says the company has virtually
cornered the pay TV market in Singapore “with its exclusive content
rights and early introduction of services,” but pointing out, however,
that content and broadcast regulations vary country to country.
David Bass
| ComOps, a leading Australian provider of business software products and services, has won a competitive tender to deploy its Salvus safety, r…
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