Peter Dinham
Tuesday, 07 July 2009 09:01
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And, in respect of the reduction in customer churn by
many of the telcos, Kalwar cites Hong Kong’s PCCW which, he says, has
managed to keep churn rate below one percent since introducing its
converged services.
Kalwar also reckons that single-service telco
offerings may “soon be a thing of the past as tomorrow’s consumers are
likely to demand fully converged services from a single provider as a
result of changing lifestyles and technology convergence.”
According to Frost & Sullivan’s latest report - Asia-Pacific
converged services market potential - approximately 20.8 percent of
households across 14 Asia-Pacific countries, including Australia,
subscribed to dual-, triple- and quadruple-play (quad-play) services in
2008 for total bundled billings of US$58.7 billion.
And, by 2014, residential bundled-service revenues are expected by Frost & Sullivan to hit US$88.3 billion.
The report reveals that dual-play services, typically fixed-line and
broadband, are the most commonly contracted bundles at present, with
10.8 percent of residential users.
However, according to Frost & Sullivan, triple-play services -
fixed-line, broadband and TV - are likely to see greater adoption in
the longer term to account for 11.4 percent of residential subscribers
in 2014.
“While dual-play subscriptions drop to 10.2 percent household
penetration and quad-play (fixed-line, TV, broadband and wireless)
expected to grow nearly two-fold to 4.9 percent,” predicts Kalwar,
while arguing that “three forms of convergence are driving the delivery
of bundled or multiple services to a single user - convergence of
networks, content and devices.”
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