The Government has offered Australia's three mobile operators, and vividwireless, renewal of their existing spectrum allocated on 15 year licences in the late 90s and early 2000s at set prices, while the Government expects to rake in $3 billion.
It is of interest that Google appears to have the lowest market penetration anywhere in the world right in their home country. In the USA, over the past 12 months they average a little over 81% of all search usage; worldwide, the average is a little under 90%.
In Australia, the Google result is just over 94% and both Yahoo and Bing remain under 3%. Best of all (for Google) the percentage has hardly varied at all over the past 12 months.
So, let’s get back to Bing.
The StatCounter data clearly shows that Bing had some stellar data; but only for a single day.
On June 4th, Bing achieved more than 15% of all searches in USA, up from a yearly average of around 6%. Unfortunately by the next day it was back to the long-term average achieved by Live + MSN.
Honeymoons are such an unrealistic thing.
On the day prior and the day after, Bing achieved around 9% in USA. From there, Bing has drifted down to not much over 4%. Worldwide, Bing seems to have achieved a little under 6% at the peak and has since drifted down to pre-launch (MSN + Live) figures of around 3%.
Interestingly, analysis of recent data for iTWire shows that our readers’ web habits are indistinguishable from world-wide data.
It may-well be that in the US, Bing has a superior offering. I hear talk of integration with travel sites amongst other benefits, however elsewhere in the world the offer is not so compelling.
I would appear that Bing has very little to offer that would convince the average Google adherent to change. We have flirted with Bing and found that the bling is a large part of the offering.
David Bass
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