Watch out Bing, Webtrends is tracking you!

Peter Dinham
Wednesday, 03 June 2009 17:38

Your IT - Home IT

Web analytics firm, Webtrends, has announced it’s now able to fully track and analyse search data generated from Microsoft’s Bing search site.

Curiously, Webtrends reckon it’s the first web analytics company to “announce” full support of Bing, rather than claiming it’s the first company to actually offer the capability.

Anyway, according to a press release from Webtrends, its customers, using its on-demand software, can track specifically which traffic comes to their site from bing.com, with all search engine reporting, including paid or organic search, keywords and phrases automatically including detailed analysis of Bing data and traffic.

Webtrend’s VP marketing, Jascha Kaykas-Wolff, breathlessly announced today that once Bing.com was announced, Webtrends engineering “immediately began work to ensure our customers are able to track all search results from the new engine.”

And, declares Kaykas-Wolff, “our customers expect this kind of nimble, quick integration and we are proud to say that all analytics customers can analyse changes in search traffic to their site from Bing.com versus other search engines, immediately.”

According to Kaykas-Wolff, search has become the main tool used by people to surf the web and continues to innovate across paid and organic channels, and he claims, “as search services like Bing push new features to users, such as Bing’s table of contents, a navigation rail that allows users to refine their searches, changing with each individual query, customers will look toward Webtrends to provide detailed analysis of that data.”

Wonder who will be next to declare they’re ready, willing and able to keep tabs on Bing and his mates at Microsoft?