Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
The power of the Yahoo! brand is at the heart of the Buzz
attraction, not least because as well as counting the number of users
who Buzz Up a news item, Yahoo! also factors in search engine
popularity when determining which stories make the front page.
The trouble is, not everyone is happy with the
buzz surrounding Buzz. Some are suggesting
that the route to traffic nirvana might not be automatic, claiming that
Yahoo! is vetting content before it gets to the coveted top spot.
If that is true, then it could have major implications for Buzz as far
as smaller online publications are concerned. In fact, as far as
everyone involved is concerned.
During the Beta phase, for example, it has been reported that sites had
to be signed up to the Yahoo! advertising network rather than Google
AdSense, for example. Which does lead to the obvious question of
whether such affiliations will have any impact upon the ability for a
story to march onto the Yahoo! front page or not?
Considering that it is this opportunity to hit the Yahoo! home page,
and score a traffic home run, that really differentiates Buzz from Digg
and Reddit, we have to hope that the answer is negative. As of yet,
Yahoo! has been somewhat backwards in coming forward with a definitive
answer...
David Bass
| For the fourth year in a row, IDC has placed content security provider Websense (NASDAQ: WBSN) at the top of the IDC Worldwide Web Security 2011 –…
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