Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
It’s also seems to be a blow to True Local and other “business directory” sites which are fighting against the might of not only the Yellow brand name but entire organisation which is not only huge but has been around for decades.
It’s definitely an interesting move from Sensis who could be said to be taking advantage of the old saying: “If you can’t beat ‘em, join ‘em” when it comes to fighting against the power of the search engine.
If it means more business comes to those small businesses who are otherwise missing out when people do a search for their products and services in search engines like Google, businesses that are already paying to be in Yellow every year, then so much the better for them – they’ll get more value for money.
Below are examples of key word searches in Google that deliver Yellow listings, as provided in the Sensis press release on this topic:
State Key word search
NSW magnetic therapy Botany
VIC landscape contractor Doncaster
QLD masonic lodge Caboolture
SA newsagents in South Australia
WA pharmacies in Balcatta
TAS Devonport orthodontists
NT graphic designers in Parap
David Bass
| For the fourth year in a row, IDC has placed content security provider Websense (NASDAQ: WBSN) at the top of the IDC Worldwide Web Security 2011 –…
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Business Discovery takes its cues from consumer apps. Like Google, it encourages us- ers to hunt for and explore data without worrying about or even noticing the underly- ing technology. Their entire experience is working within an intuitive interface to get real-time, self-service results with only minimal training. ...more
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