DreamWorks, Intel team to make all future movies 3D

Stephen Withers
Wednesday, 09 July 2008 08:35

Your IT - Home IT

"This alliance unites the best in computer-generated moviemaking and computing performance to deliver a new level of in-theater entertainment," said Paul Otellini, president and CEO of Intel.

"The high level of inventiveness at DreamWorks Animation has positioned it as a leader in entertainment technology, and incorporating the Intel platform allows them to deliver incredibly rich digital 3-D content to the big screen – raising the bar for the industry as a whole."

The first DreamWorks 3D movie will be Monsters vs Aliens, scheduled for release in March 2009.

In related news, HP is bragging that its DreamColor LP2480zx Professional LCD Display (just released in Australia at $A4288.90) was used by DreamWorks in the production of Kung Fu Panda.

That's a pricey display, but according to HP officials it is "less than a quarter of the cost of comparable studio-quality displays", and delivers one billion colours, with blacks that are four times darker than conventional LCDs.

"The HP DreamColor display addresses the need for affordable and consistent colour accuracy in the animation, game development, film/video post, broadcast, product design and graphic arts categories," said Ajay Sahi, market development manager, workstations and monitors, HP Australia.
  
"Our collaboration with DreamWorks Animation has enabled us to bring very sophisticated display and colour management technology to a much wider audience of creative professionals. This level of quality has previously only been available in much more expensive machines," added Sahi.