Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
In a world-first the Australian Red Cross is offering cardiopulmonary resuscitation instructions as an animation downloadable to a mobile phone, using technology from Ericsson.
The animation has been developed by Multi-ed Medical, a Tasmanian medical education company. It is accompanied by an audio voiceover giving step-by-step instructions for CPR and is delivered using Ericsson's IPX mobile payment and messaging service which provides a payment and communications gateway between the application, mobile carriers and end users.
Ericsson claims that the global reach of IPX could enable the Red Cross to offer the download to two billion mobile users around the world. Colin Evans, the director of Multi-Ed Medical, said the company hoped to be able to use the IPX service "to ensure that we can cover as many individuals and organisations that wish to access the application across the global mobile phone market."
A key feature of IPX is its ability to support micropayments using the existing financial relationship between operators and consumers. Users include broadcast media, newspapers, large corporations, and digital mobile content and application providers. It is used by more than 90 operators worldwide and content provider customers include Skype, Citibank, Sony Ericsson, Samsung and MTV. It was launched in Australia in 2005 and in New Zealand in late 2007. It is used in Australia to supply digital music by distributor, Swish AmpHead. IPX is offered as a non-branded, white label service that is never visible to the consumers.
The animation can be downloaded by visiting www.redcross.org.au and follow the prompts, or texting 'CPR' to 19951515. It is in 3GPP H.263 format so runs on any phone able to display MMS. However it requires an image size of 176 x 144 pixels. Some phones with smaller screens are able to optimise it to display correctly. It costs $A3.00, plus data charges (it is about 3.5Mbytes).
David Bass
| For the fourth year in a row, IDC has placed content security provider Websense (NASDAQ: WBSN) at the top of the IDC Worldwide Web Security 2011 –…
How to Make Business Discovery Work for Your Business
Business Discovery takes its cues from consumer apps. Like Google, it encourages us- ers to hunt for and explore data without worrying about or even noticing the underly- ing technology. Their entire experience is working within an intuitive interface to get real-time, self-service results with only minimal training. ...more
Try an easy-to-use set of web-enabled
tools for business-class productivity services. Office 365 provides
anywhere-access to email, important documents, contacts, and calendars
on almost any device.
LATEST HEADLINES FROM YOUR IT
