Stuart Corner
Friday, 18 April 2008 07:12
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Customers of the Australia's' Video Ezy and Blockbuster video rental stores will soon be able to take their iPod into a store, download a selection of rental videos on to it, and then watch these on their home TV via a Video Ezy set top box.
Ireland based ITV technology company, DigiSoft.tv issued a press release at the NAB show in Las Vegas saying that Video Ezy had selected its IPTV delivery platform and set top box middleware to support the service which would be rolled out into 1000 Video Ezy and Blockbuster stores in Australia and New Zealand. (Video Ezy acquired Blockbuster in 2007).
According to DigiSoft, the service uses an in-store kiosk with stored movies. The consumer simply plugs the USB storage device or iPod into the kiosk to select and download movies for later playback on via the set top box.
It quoted Paul Uniacke MD of Video Ezy as saying: "The set top box solution from DigiSoft provides our customers with a range of feature rich applications combined with support for the latest high definition technology TV viewing and gives us the flexibility to adopt new advanced online delivery models in the future."
Uniacke was not immediately available for comment and DigiSoft gave few details of the service. However Video Ezy has been developing it for several years, initially with an Australian listed company Mobilesoft (ASX: MSO). Mobilesoft has been trading under a scheme of arrangement since being placed into administration in August 2007. Only a month earlier it had announced a $4.5 million order from Video Ezy for 10,000 of the set top boxes it had developed for the service, but Uniacke told iTWire at the time that the order had not been placed.
Video Ezy had been trialling the service using the Mobilesoft set top boxes
a year earlier and Uniacke explained at the time that the customer would be able to upload as many as 30 movies depending on the capacity of their portable storage device. They would not pay for these until the chose to view them after which time they would be available via the set top box for a 24 hour period.
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