If you believe that technology could be bridging the generation gap, think again. According to Deloitte’s first State of the Media report it’s as stark as ever.
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David Heath
Monday, 14 April 2008 18:59
The designers took a very obvious technology and adapted it to the situation: RFID. This technology is already in use for short-distance reading of passports, transportation ticketing, retail and many other applications. In this instance, there is the extra problem of communication distance – the rear wheels of a truck might be 10m or more from the controller.
One of the side benefits was that innately, RFID uses uniquely serialised chips – no two RFID tags share the same ID number.
Now do you see the problem?
Allow me to explain. Firstly, recall two critical pieces of information – “10m communication distance” and “unique serial numbers.”
We all know that passports can be read from a considerable distance to the detriment of the holder. TPMS is just the same. Let me summarise a few scenarios that have been outlined by a variety of bloggers.
Imagine embedding RFID sensors at regular intervals in the road. Speeders won’t have a chance; neither can they obscure where they’ve been. Unlike GPS, you can’t simply turn it off. And obscuring your number plate won’t help either!
What if a “bad guy” knows your TPMS ID numbers? He suddenly has a much easier time tracking you, or alternately being able to wait for you to go by a particular point. One blogger even offered the possibility of a road-side bomb being triggered by the victim’s own vehicle.
Are the limited benefits (1/15th litre per day) and a slight reduction in accidents (only if you never check your tyre pressure) worth the privacy trade-off?
As they say, may you live in interesting times.
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