Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
Yahoo! has upgraded its mobile search service to allow users to initiate searches using voice, to make it open to content publishers and to make it accessible from the 'idle screen' of cellphones.
Yahoo! claims that, with the new voice-enabled version of Yahoo! oneSearch (oneSearch 2.0), "consumers can search for anything, including flight numbers, locations, Web site names, local restaurants, and more, by simply speaking...Consumers do not need to follow prompts and think about how to say a mobile search; with Yahoo! oneSearch they simply speak whatever they are looking for and have access to instant answers."
Yahoo! says it also plans to: provide greater relevance through richer, more detailed search results by opening up Yahoo! oneSearch to publishers to integrate content; to simplify search input with Search Assist, and make search instantly accessible on the idle screen of many phones, building on its ambition to become the starting point for the most mobile consumers.
Yahoo! says that, by enabling publishers to integrate relevant content into the Yahoo! oneSearch results, searchers will be presented with more helpful content that would not otherwise be returned in search results. " For example, whereas today's search results for 'Italian restaurants' includes information such as addresses and phone numbers, open results could also include information from restaurant booking companies displaying the number of available reservations. Or...search results for 'London' might provide transit schedules from public transit providers such as upcoming arrival and departure information."
Open search results are expected to start appearing in Q2 2008. The idle screen search feature is also expected to roll out in Q2 2008. The new version is presently available only in the US and only on some Blackberry devices. Over the coming months, Yahoo!'s says it expects to support additional devices and become available internationally. It can be downloaded from including the 8800 series, Curve, and Pearl in the United States, the new voice-enabled Yahoo! oneSearch can be downloaded from http://m.yahoo.com/voice.
Marco Boerries, executive vice president, Connected Life at Yahoo! said the company had signed 29 partnerships with carriers across the globe, covering more than 600 million consumers under contract since launch of the service in early 2007.
David Bass
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