At a time when banks are shedding IT roles by the dozen, it seems counter-intuitive that 83 per cent of the nation’s chief information officers should report they are confident about the future of their business to the extent that 45 per cent expect to hire IT staff in the first six months of the year. The question remains – is this a dead cat bounce?
YouTube has added a facility that enable users to view detailed statistics about the videos that they upload, saying it can turn "YouTube into one of the world's largest focus groups" for advertisers and marketers.
Tracy Chan, product manager, YouTube, writing on the blog site of parent company, Google, said that, with the new tool YouTube Insight, "uploaders can see how often their videos are viewed in different geographic regions, as well as how popular they are relative to all videos in that market over a given period of time. You can also delve deeper into the lifecycle of your videos, like how long it takes for a video to become popular, and what happens to video views as popularity peaks."
According to Chan, "Insight turns YouTube into one of the world's largest focus groups...Insight gives the creators an inside look into the viewing trends of their videos on YouTube, and helps them to increase views and become more popular. Partners can evaluate metrics to better serve and understand their audiences, as well as increase ad revenue. And advertisers can study their metrics and successes to tailor their marketing - both on and off the site- and reach the right viewers."
Account holders can find details of currently available metrics by clicking under the "about this video" button under my account > videos, favourites, playlists > manage my videos.
Michelle Thomas
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