Home Your Tech Home Tech ACAP content protection protocol "doesn't work" says Google CEO
A group of content owners and publishers have spent almost two years developing the Automated Content Access Protocol (ACAP) to enable providers of all types of content to communicate permissions information to search engines and the like, but the CEO of Google claims it is incompatible with Google's search engine technology.

Asked why Google was not supporting ACAP, Eric Schmidt told iTWire: "ACAP is a standard proposed by a set of people who are trying to solve the problem [of communicating content access permissions]. We have some people working with them to see if the proposal can be modified to work in the way our search engines work. At present it does not fit with the way our systems operate."

He denied that Google's reluctance to embrace the system was because it wanted as few barriers as possible between information and its search engines. "It is not that we don't want them to be able to control their information."

However, according to ACA, Google is trying to tell publishers they should be content with the current technology, known as robots.txt, despite having been closely involved in the development of ACAP to date. "From a practical point of view, ACAP has been the huge beneficiary of input, technical know-how and quiet wisdom of all of the major search engines, albeit in an 'informal' way," ACAP said.

ACAP questioned Google recently on its stance on ACAP at the Changing Media Summit in the UK and claims that Google spokesman Rob Jonas responded by saying that "the general view within the company is that the robots.txt provides everything most publishers need to do."

This is not good enough for ACAP. Chairman Gavin O'Reilly - also Chairman of the World Association of Newspapers - said in response: "It's rather strange for Google to be telling publishers what they should think about robots.txt, when publishers worldwide - across all sectors - have already and clearly told Google that they fundamentally disagree. If Google's reason for not (apparently) supporting ACAP is built on its own commercial self-interest, then it should say so, and not glibly throw mistruths about. CONTINUED

FREE CLOUD BACKUPS MANAGEMENT WEBINAR

Are your technicians spending too much time just managing your clients cloud backups?

Backups are an important part of any IT business but they should not consume more than their fair share of time and money.

Discover how to reduce the amount of time & money spent managing your Cloud Backups during this Free Webinar.

REGISTER FOR FREE WEBINAR!

FREE NETWORKING SERVICES CASE STUDY

As one of the world’s largest social networking services, Facebook handles a lot of user information, and requires input from an astounding range of stakeholders 24 hours a day, 7 days a week — from both inside and outside the business.

Discover how Facebook was helped to connect remote employees, vendors, consultants, and partners to applications and web services quickly and reliably - without risking sensitive data.

GET CASE STUDY!

GET THE IT BUDGET YOU WANT

Explore your Network Treasure Trove to get the IT Budget you want

With Australian businesses projected to spend over $78.7 Billion why does it feel like you can never get the budget you need?.

In most cases your budget will get approved because the proposals are not only technically correct, but also provide good, credible evidence on how the spend aligns with key business objectives.

Did you know that your Network Monitoring tool can help you build a comprehensive business case without an MBA?

HERE ARE 8 TIPS TO GET THE IT BUDGET YOU WANT.

CLICK HERE!

Stuart Corner

 

Tracking the telecoms industry since 1989, Stuart has been awarded Journalist Of The Year by the Australian Telecommunications Users Group (twice) and by the Service Providers Action Network. In 2010 he received the 'Kester' lifetime achievement award in the Consensus IT Writers Awards and was made a Lifetime Member of the Telecommunications Society of Australia. He was born in the UK, came to Australia in 1980 and has been here ever since.

Connect

 

 

 

 

Join the iTWire Community and be part of the latest news, invites to exclusive events, whitepapers and educational materials and oppertunities.
Why do I want to receive this daily update?
  • The latest features from iTWire
  • Free whitepaper downloads
  • Industry opportunities