Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
Optus has unveiled a new brand and advertising campaign which it says
marks "the next evolution of its yes Optus brand...[and] a significant
shift in the company's overall brand marketing strategy." Optus
describes the new campaign as "an evolution of 'The Power of Yes'
campaign first introduced in 2002...[that] reflects Optus' desire to
offer its customers simple and hassle-free experiences."
A 60-second TV commercial will debut this Sunday 14 August and will be
followed by a cinema campaign later this month. It has been created by
M&C Saatchi Sydney and "features for the first time, animals with their
own voices - giving them character and personality".
Well-known Australian performers Tammin Sursok, Human Nature, Kate
Ceberano, Lee Kernaghan, Tex Perkins, James Morrison (who used to
promote Vodafone), and Doug Parkinson recorded 'Give Me The Simple
Life', for the ad.
The Optus relaunch follows that by AAPT lin June which also had a theme
of simplification: the company is portraying itself as being 'straight
up' in all its dealings with customers.
David Bass
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